Are you noticing that you’re not getting as many likes, shares, or comments on your Facebook posts? If so, you’re not alone.
There are plenty of people on Facebook who might buy your products or join your team – but many network marketing professionals are noticing their Facebook updates (especially those related to their business) and not getting seen by their friends and contacts.
There is an estimated 4 billion pieces of content or “posts” shared every day in the Facebook news feed. That’s a LOT of information competing for attention and visibility.
Facebook needs a way to filter out what content should be shared (and which doesn’t make the cut) so it uses its proprietary algorithm to gauge how people respond to content in the news feed.
There is one thing that makes a HUGE difference in how many people can learn about your products and business; it comes down to getting more engagement on your Facebook posts.
What is “engagement”? Engagement is how people interact and communicate with content (and other people) on social media platforms. When Facebook notices your post is getting likes, comments, or shares, it awards your content with a higher “engagement score”.
Facebook considers content with higher engagement scores as being “more popular”; if people are responding positively to a piece of content (liking, commenting, etc) Facebook will share that post with more people in its news feed.
Facebook believes by sharing the best content with its users, they’ll have a better experience and stay on Facebook for longer periods of time (which helps Facebook generate more money for their advertisers, and ultimately for Facebook)!
Thankfully, there are a few simple things you can do to boost engagement on your posts, so that more of your friends and contacts see your updates.
Watch this short video to learn how to get more likes, comments and shares and ultimately a lot more attention for your network marketing business.
In the Business Academy for Women you’ll get access to lessons like this, and learn how to generate customers and business partners on Facebook. Learn more about how to become a member here.